Let’s be honest. Most of us are turning to Artificial Intelligence (AI) in our job search. And we should be. But are we using it effectively – and ethically?
I was recently interviewed by The Canadian Press for an article exploring how job seekers can use AI more effectively, and it got me thinking more about the ethics of AI. (You can read the full article here). AI can be an excellent support tool—it saves time, sparks ideas, and helps you present yourself more clearly. But used carelessly, it can harm your credibility and cost you job opportunities. Here are some key do’s and don’ts to guide your use of AI in the job search:
Don’ts: 
- Don’t copy and paste AI-generated resumes or cover letters without editing. Hiring managers can spot generic, templated writing. Employers want to read what makes you different—not something that could apply to anyone.
- Don’t ask AI to answer interview questions for you during an interview. Interviews are about building trust and connection. Reading off AI-generated responses will make you sound rehearsed or inauthentic.
- Don’t game the system with “keyword stuffing.” Asking AI to collect keywords from a job posting and hiding them in a resume (for example, in white text at the bottom of the page) can be seen by recruiters as dishonest. Plus, ATS tools are smarter than that.
- Don’t rely on AI as a substitute for reflection. AI can suggest language and formats, but a good application requires your own voice and self-awareness.
Do’s:
- Do ask AI to compare your resume to a job posting. AI can highlight where your experience lines up—and where you might need to strengthen your application.
- Do use AI for employer and industry research. Ask AI to summarize company values, recent news, and competitors, so you can walk into interviews with helpful context and thoughtful questions.
- Do let AI help you draft—but not finish—your cover letters. Think of AI as a brainstorming partner. Use it as a starting point for structure and phrasing, but make sure you revise to highlight your personal voice and motivations.
- Do use AI to polish your professional materials. Ask it to suggest stronger action verbs, add achievement-oriented language, or make your LinkedIn profile more engaging.
Employers respond to genuine, thoughtful applications, and they’ll notice when you’ve taken the time to reflect and personalize your approach. Use AI as a supportive tool but keep ethics and authenticity at the core of your strategy. This way your job applications stand out, plus you can feel good about how you’re representing yourself.
